Discover the characteristics, desires and needs of a new market segment that allows the client to develop a new business unit.
Detection of insights of the new market.
Strategic map for the integration of the target market with segments already served.
Balance point projection and next strategies.
Communication towards the markets to be targeted was emphasized and the necessary insights were obtained for the design of the value proposition.
Likewise, based on the support of the market already served, a strategic map was designed to take advantage of the trust already existing in the market that would allow the integration of the target segment.
Finally, with the previous results, it was analyzed how the business units could strengthen each other, defining a balance point in the projected actions, thereby designing a strategic plan for the organization.